Privacy Policy


This privacy policy (“Privacy Policy”) explains the data practices of (“”, “us”, or “we”). As a general description of our services, is a hosted advertising management platform that provides targeted advertisement insertion and scheduling, campaign management and reporting on a real-time basis primarily used in the monetization of online video content. Part I of this Privacy Policy describes our data practices with respect to information we collect about our customers and other visitors to the Website (“Customers”), while Part II describes our data practices with respect to information collected by our Customers using’s ad serving services. The general provisions in Part III apply to our data practices in both Part I and Part II.

As used in this Privacy Policy, “Personal Information” means information about you that is personally identifiable to you, such as your name, address, email address, phone numbers, or credit card number, as well as other non-public information that is associated with the foregoing. “Anonymous Information” means information that cannot identify a particular person. respects your privacy. Visit our AdChoices page to learn about online behavorial advertising, and what you can do to opt-out of receiving behaviorally targeted ads.

Part I

Customer-Provided Information

This Part I describes’s use of Personal Information and Anonymous Information that we collect when you or your representative use our Services. By visiting the website, and/or using our service (the Website and services we offer are collectively referred to as the “Services”), you acknowledge that you accept the practices and policies outlined in this Privacy Policy. As used in this Part I, “you” and “your” refer to the employees or contractors of’s Customers.


The individuals who represent’s Customers or potential Customers (“Business Contacts”) may voluntarily provide their contact information and related data, including Personal Information, to by various means, including telephone, email, postal mail, comments, or other means. The Personal Information submitted to is used to communicate with and provide services for Customers. corrects or updates Personal Information when requested to do so by the applicable Business Contact.

When a Business Contact accesses reports through’s servers, or otherwise uses the platform, certain information may also be collected passively, including your Internet protocol (IP) address, browser type, and operation system. also stores a small text file called a cookie (“Cookie”) on your computer. Each Cookie has a unique identifier (“Cookie ID”) that enables us to recognize your login information and personalized settings. may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them). also uses Cookies, and other navigational data that is passively collected, to gather information about your visit to the Services and the information which you searched and viewed on the Services. Most browsers are initially set up to accept Cookies, but you may reset your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, some features of the Services may not function properly if your Cookies are disabled.

We may receive Personal Information about you from other sources like telephone or fax, or from third-parties that provide services for us in connection with the Services. We may add this information to the information we have already collected from you via our Services.


In general, Personal Information you submit to us is used by us either to register you for our Services, respond to requests that you make, communicate with the Customer for whom you work regarding the Services (including for invoicing purposes), to improve our Services and to better tailor the features, performance and support of the Services, and to offer you additional information, opportunities, and functionality. If you provide feedback to us, we may use and disclose such feedback for any purpose, provided we do not associate such feedback with your Personal Information. We will collect any information contained in such feedback and will treat the Personal Information in it in accordance with this Privacy Policy.

We may provide Personal Information to third-parties to the extent such third-parties provide operational assistance (i.e., outsourced or third-party services) to and then only for that purpose. Examples of such third-party services include sending email, providing marketing assistance, processing credit card payments, and providing customer service. However, these service providers do not have any independent right to share this information (expect pursuant to a legal requirement such as a subpoena or warrant). may share some or all of your Personal Information with current or future Affiliates, in which case we will require our Affiliates to honor this Privacy Policy. may create Anonymous Information records from Personal Information by excluding information (such as your name) that make the information personally identifiable to you. We may use this Anonymous Information to analyze usage patterns so that we may enhance our Services. We reserve the right to use and disclose Anonymous Information to third-parties in our discretion. This Anonymous Information may include, but is not limited to, browser type, URLs visited, and search terms entered.

Part II

Ad-Serving Information
This Part II describes’s use of Personal Information and Anonymous Information that we collect in connection with the’s video advertisement serving technology. As used in this Part II, “you” and “your” refer to individuals who visit websites that use’s video advertisement serving technology (Network Sites). The collection, use and disclosure of information by Network Sites is governed by the privacy policies and practices of the Network Sites and their operators; does not control such policies and practices.


In order to support valuable content without charging visitors, websites sell advertising space on their Web pages or within video content streamed on their Web pages. Companies like provide ads to websites and provide technology for website publishers and advertisers to display or to stream ads.

When you visit a website, your Internet browser transmits a “request” to that website’s server “asking” that server to send you the Web page that you are seeking. Most Web pages contain components that are pulled from different sources, for example, a Web page at a news site may get its weather section from one provider, its sports results from a different source, and advertisements from other servers.

If the website is a Network Site and is using’s technology to display ads on its site, the Web page will contain coding that directs your browser to fill the ad space on the Web page with content from one of’s ad servers.’s platform for streaming video ads enables advertisers to target their campaigns against particular contextual, geographic, interest or demographic criteria associated with the website or browser, and bid an amount they are willing to pay for this targeted impression. Each time a Network Site queries our platform for an advertisement, serves the most valuable advertisement to the publisher’s ad slot. Please note that does not control the privacy policies of the Network Sites, publishers and advertisers who use our services.


Each Network Site includes video ad serving code on its website that enables to serve ads on the site and to place Cookies. Cookies are used to help manage ad delivery and frequency, and to identify audience segment(s) for customized advertising. does not collect or store any personal identification or sensitive information, such as your name, address, phone number, address, financial account information, social security numbers, or health information.

The video ads served may include instrumentation tags that enable to collect information about a person’s interaction with the ad for use in billing and analytical purposes. Each time one of’s servers receives a request for a video advertisement, Anonymous Information about the request is recorded for example, the date and time, the geographic location of the browser (based on IP address), the website and page to which the ad or image was delivered, any associated search terms, the Cookie ID, and the browser operating system. This information is used for reporting, analytical, modeling and targeting purposes, and also to better manage ad campaigns and the user experience, for example, to manage the number of times a particular user is exposed to the same advertisement. may also make requests to multiple third-party data vendors for additional anonymous user audience information that is used for targeting, analytic and reporting purposes. No Personal Information is ever shared by with its third-party data vendors, although the third-party data vendors may provide with Anonymous Information that can be merged with existing Anonymous Information. only works with third-party data vendors who are members of the Network Advertising Initiative (NAI) which sets the industry’s standards for online privacy accountability. also works with approved affiliates for the collection and aggregation of search terms used for audience modeling and targeting purposes. No Personal Information is ever shared by with these affiliates, but may share aggregate Anonymous Information with these affiliates. may retain and target keyword category associations for up to 30 days.


Part III

General Provisions

As used in this Part III, “you” and “your” refer to both’s Customers and individuals who visit websites using’s video advertisement serving technology.

  1. SECURITY AND CONFIDENTIALITY has put in place commercially reasonable physical, electronic, and organizational procedures to safeguard and secure the information we collect online. However, no company, including, can fully eliminate security risks associated with Personal Information.

We may disclose Personal Information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect and defend the rights or property of us, the visitors and users of our Services, or third parties.


In the event goes through a business transition such as a merger, acquisition or sale of all or a portion of its assets, Personal Information will likely be among the assets transferred or assigned. You acknowledge that such transfers or assignment may occur, and that any acquirer of, or of all or a portion of its assets, may continue to use your Personal Information as set forth in this Privacy Policy. You hereby consent to sharing your Personal Information under the above circumstances.


We reserve the right to modify this Privacy Policy at any time. If we make material changes to it we will post those changes to this Privacy Policy, the Website, and other places we deem appropriate so that you are aware of what Personal Information we collect, how we use it, and under what circumstances, if any, we disclose it.


If you have any questions or suggestions regarding this Privacy Policy, please contact us here. This Privacy Policy was last updated in September 2016.

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